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We offer friendly, fanatical customer service when you need it (Unless we're asleep... but we'll get to you when we aren't!)!
And How to Avoid Getting Upsold on Features That Don’t Work
If you’re a small business owner thinking about a new website (or redoing your current one) there’s something important you need to know:
A flashy website isn’t always a better website.
In fact, those fancy features, moving parts, and “wow” visuals that some designers push? They might be hurting your business more than helping it.
We’ve seen it over and over again: Business owners are upsold on expensive visual features that look impressive, but end up confusing visitors, slowing down performance, and losing potential customers.
Let’s dig into why simple, smart design almost always beats flashy design, and what you can do to get a website that actually brings in clients... not just compliments.
What the Research Says
You don’t have to take our word for it. Some big names have done the research.
1. You Have 50 Milliseconds to Make a Good Impression
Google’s own research shows users form a first impression in under 50 milliseconds.
If your site is cluttered, flashy, or confusing, they’re gone before you even know they were there.
2. Simple Sites Outperform Fancy Ones
Google also found that simple, familiar layouts consistently outperform complex, custom designs. Why? Because users don’t have to think too hard to use them.
When your website looks like what people expect, they trust it more... and they stick around.
3. Too Many Features = Fewer Conversions
More bells and whistles might feel like you're getting more... but it could be costing you customers. In fact, even a 1-second delay in page load can drop your conversions by 7%.
That’s seven lost clients for every hundred visits—just because your site was trying too hard to look cool.
What Fancy Web Designers Won’t Tell You
Some design agencies focus on building “award-winning” websites, not client-winning websites. That’s a big difference.
They might push:
- Parallax scrolling (slow and mobile-unfriendly)
- Huge video headers (pretty, but distracting)
- Fancy animations (often glitchy or irrelevant)
Meanwhile, your visitors are just trying to find your phone number or fill out a contact form.
We try to design websites that focus on what your customers actually need... not what looks trendy on a designer’s mood board.
The Gaslamp Village Approach
We build clean, professional websites on the Webflow platform that:
- Load fast (even on mobile)
- Use clear, familiar layouts
- Highlight your services and value
- Guide visitors to take action (like contacting you or booking a service) or submit a contact form.
We don’t clutter your site with fluff. And we’ll never try to impress you with flashy design tricks that don’t serve your goals.
We focus on function over flair, because we know that a good website doesn’t just look good... it works hard for your business.
Ready to Build a Website That Works?
You don’t need a flashy website. You need a smart one... one that turns visitors into customers.
We get that. We’ll help you build a site that looks great, works beautifully, and doesn’t get in its own way.
Whether you’re starting fresh or fixing what’s not working, let’s talk about how to get your business online in a way that truly makes sense.
Put your trust in for a website that converts.
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If your site needs a content update and you're not able (or don't want to) tackle the chore of changing it yourself, we can help! Even if we didn't build it!
